Ecological Organic Agriculture (EOA) is an African Initiative with the Mission: To promote ecologically sound strategies and practices among diverse stakeholders in production, processing, marketing and policy making to safeguard the environment, improve livelihoods, alleviate poverty and guarantee food security. EOA is implemented through the project: “Mainstreaming Ecological Organic Agriculture (EOA) into National Policies, Strategies and Programmes in Africa 2014-2018”. This project is being implemented in eight countries in Eastern and Eastern Africa. The Eastern Africa countries are Kenya, Tanzania, Uganda and Ethiopia while the Western Africa countries will be Nigeria, Mali, Senegal and Benin.

The initiative (EOA) is driven by four strategically focused pillars namely: Research, Training and Extension; Information and Communication; Value Chain and Market Development; and Supporting and Cementing steering, coordination and management.

Project Goal: To mainstream Ecological Organic Agriculture into national agricultural production systems by 2025 in order to improve agricultural productivity, food security, access to markets and sustainable development in Africa.

Project Objectives

1. To increase documentation of information and knowledge on organic agricultural products along the complete value chain and support relevant actors to translate it into practices and wide application.

2. To systematically inform producers about the EOA approaches and good practices and motivate their uptake through strengthening access to advisory and support services.

3. To substantially increase the share of quality organic products at the local, national and regional markets.

4. Strengthen inclusive stakeholder engagement in organic commodities value chain development by developing national, regional and continental multi-stakeholder platforms to advocate for changes in public policy, plans and practices.

Expected Outcome

1) EOA related knowledge along the value chain is increasingly documented and actors are capacitated to translate it into practices and application;

2) Producers are systematically informed and made aware about the EOA approaches and good practices and motivated to apply them by having access to strengthened advisory and support services;

3) A substantially increased share of organic quality products at the local, national and regional markets is achieved;

4) Multi-stakeholder platforms at the national level, regional and continental levels, mutually agreeing on well coordinated and concerted action, informed by scientific evidence and local knowledge lead to EOA positive changes in public policies and investment plans, in technical standards and certification procedures, in research agenda and training curricula, in advisory and information practices and in the organization of markets and value chains.

Tanzania Organic Agriculture Movement (TOAM) is Lead Agency in the implementation of this project in Tanzania. On the other hand, PELUM Tanzania is the implementing partner for Pillar two (Information and Communication) of the project in Tanzania. This pillar aims to use a range of information and communication strategies, products and technologies to share insights and lessons from experiences by farmers, processors, marketers, extension agents as well as researchers in order to sensitize the general public, including policy makers on the importance of EOA in agriculture and organic agriculture in particular. This is on the concern that poor communication and lack of dialogue among research institutions, extension agents and rural farming communities has resulted in mismatch of demand and provision of appropriate technologies, consequently leading to perpetual food insecurity, low incomes and environmental degradation among smallholder farmers.